Twice in a week – all for an AMP

April 11th, 2008 by Steph.

A cute rhino, as seen in AMP.A recently released Adobe product was just brought to my attention, and I thought this would be a good place to add it, so I remember to keep an eye on it.

Adobe Media Player (AMP) is another software based (video) media player. It’s focus is on flash-based content, but will play anything that is in FLV (Spark or VP6 codec) or MPEG-4 (H.264 codec) format. For those of us that have content in divx avi format, no go — still no major product to support that format (only some DVD players, and the ever useful-but-frustrating VLC).

What’s it for, anyway?

It’s apparent that the focus here is NOT on your own personal video collection. Sure, that feature is there, but it feels like they want to start their own online network. From the free content that’s already available (you can watch episodes of CSI and *groan* Survivor) it’s pretty clear where Adobe is headed. Or, at least, where they want to be headed.

Summary: I am putting myself on notice to keep an eye on this one. I don’t think it will impact what I do much, but it’s interesting to see how things like this evolve.

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